Heavie Dutie Style pick out some of the best online coverage of last week’s Adidas x Pharrell Supercolor London launch event
Having seen the reports of the Adidas Supercolor London launch in Hackney last week trickle through the web ands social media we thought we would share with you some of our favourites.
Showcasing the celebration of Pharrel’s Supercolor range, the 50 fervent colour variations of the classic shell toed Adidas Superstars, and some of the highlights of the event at Hackney West Reservoir, these three slightly different perspectives on the event are worth peaking.
Size? – RECAP: adidas Originals ‘Supercolor Live’ Event
A good write-up of the event with plenty of cool pictures of what went down and a YouTube video of the Snapchat footage caught during the event (see below)
Event Magazine – In pictures: Adidas launches Supercolor with Hackney light showThe marketing perspective
Alongside another great selection of event photos Event Magazine give a marketing and events perspective on the event giving info on its key features and the creative agency that worked with Adidas to make it happen.
Complex – Here Are the Highlights of the adidas Originals X Pharrell Williams Supercolor Live Event in London
Complex by name but this article nicely breaks down the event into four key areas; the Complex UK video wall and photo booth, the Supercolor wheel and the super tree, the Koreless performance and light show and attendees stepping out in their three stripe alphets. With a little bit of editorial to set the scene for another boatload of epic photos this article makes all of us who couldn’t be there extremely jealous!