Kanye speaks to Zane Lowe covering how he’s trying to maximise his creativity, his fight against exclusivity and a greater understanding of how to communicate his thoughts to reach people.
“I make this stuff to empower people. I feel like there’s so many things are made to wear the people rather than people wearing it.” – Kanye West on his new Adidas range.
As we’re on a journey to figuring out how we take Heavie Dutie forward right now a lot of what he said in this interview really resonated with us.
Check out the full interview with Zane Lowe aired earlier this evening below: